Episode 16: Is THIS What’s Missing in Your Copy? with Abby Hess
Today I talked with Abby and let me tell you, it's a good one and on a topic I'm very passionate about. Abby is the founder of Studio Tell, a copywriting studio dedicated to articulating creative businesses with clarity and beauty. We dove straight into ethical copy, what it is, what it isn't and how to navigate the balance between writing to sell but in an ethical way. She is such a gem of a human with a loving heart. I am honored to have her on the show as a personal friend and business friend. Whether you are a solopreneur or an established business owner, her mission is to help you offer and sell your services without feeling like you are manipulating your clients or shouting to be heard.
What's in this episode:
Abby shares her journey (and how we connected!) [01:16]
What ethical copywriting is, is NOT, and why matters [05:42]
Noticing a shift in copywriting and the way people sell [12:17]
Money mindset, abundance & scarcity and how it impacts your copy [14:59]
How to keep from falling into nonethical copywriting + practical tips [20:55]
How nonethical copy can actually hurt your sales [26:25]
Speaking to your ideal client and who you can best help [28:42]
Connect with Abby
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