Episode 36: How to Get Started with Video Content and Make it Fun
When I think of story driven video content, I typically think of influencers. Right? But on today's podcast our guest Emma Tessler shares some really good tips for people that are service-based businesses, people that have a team, on how we can start utilizing video content to drive sales and continue to grow our businesses.
Emma Tessler is the Founder + CEO of Ninety Five Media; a digital marketing agency that builds results-driven marketing strategies for scaling brands. She helps brands connect with ideal clients, build community, and convert audience members into paying customers. After her first exposure to the world of digital marketing in 2015, Emma identified that social media platforms were the future of marketing and the key to scaling a business in today’s world. This inspired her to launch Ninety Five Media and has since doubled their growth year over year. Today, Emma and her team have worked with over 100 clients in 25+ industries, helping them monetize their online presence and see incredible results. With 8 years of marketing experience under her belt, she is on a mission to disrupt the digital marketing space for years to come. Tune in to today's episode to hear her tips!
What's in the episode:
The biggest change in digital marketing over the last couple years [03:40]
How service-based businesses utilize video to connect with their audience [07:17]
Utilizing TikTok vs Pinterest [13:31]
Letting go of perfectionism when creating video content [19:44]
A tip to help you plan and brainstorm content [26:20]
Connect with Emma:
Website
Instagram
Facebook
LinkedIn Business Page
LinkedIn Personal Page
Pinterest
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