Episode 47. Utilizing Podcasts to Generate and Convert Leads
Today we're talking about a question I'm frequently asked which is: How I go about being a guest on podcasts? Doing podcast interviews has been part of our marketing strategy for a while now, and we've been working with Ashley since the beginning of 2023 so I knew I had to bring her on for you guys. Ashley Spriggs is the Founder + CEO of Pivot Media Co, a media agency that offers services in PR, Podcast Management, and Digital Marketing. Pivot Media has partnered with online content creators, podcasts, and authors to expand their reach by getting in front of the right audiences. Podcasting is a great way to connect with your audience (and reach new listeners as well), tune in today to learn more and hear Ashley's recommendations on where to get started for your business.
What's in the episode:
How Ashley got started and how motherhood has impacted our businesses [01:44]
The benefits of having podcast PR in your marketing strategy [15:28]
How to actually get on a podcast [21:25]
Where should your focus be when it comes to PR? [30:57]
Connect with Ashley
Website
Instagram
Email
Book Referenced
Who Not How
Connect with LoriAnn
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